Sales

LinkedIn Post Example: Closing a Big Deal

You closed something big and want to share it. Here's how to do it without sounding like every other sales post on LinkedIn.

What most people post

šŸš€ BIG NEWS! We just closed our largest deal EVER! šŸ’Ŗ So proud of our incredible team for making this happen. This is what happens when you combine passion, dedication, and world-class execution! 3 things that made this possible: ā†’ Relentless customer focus ā†’ Amazing teamwork ā†’ Never giving up Onward and upward! šŸ™ #sales #winning #teamwork #hustle

What actually works

We closed a seven-figure deal yesterday with a logistics company that told us no three times. The first time, we lost on price. The second time, we lost on timing. They'd just signed a two-year contract with a competitor. The third time, six months ago, their VP of Ops took a call and told us the competitor's implementation had stalled for four months. We didn't pitch. We asked her to describe the three biggest problems the stalled implementation was causing. She talked for 40 minutes. We came back with a 90-day deployment plan that addressed all three. The deal closed in six weeks. No discount. No negotiation on scope. Some deals close because you're cheaper. The best deals close because you listened longer than anyone else was willing to.

Kill list violations
āœ•Emojis (šŸš€ šŸ’Ŗ šŸ™) ā€” performance, not substance
āœ•Generic motivational language ā€” "passion, dedication, world-class execution"
āœ•Listicle format ā€” "3 things that made this possible"
āœ•Hashtag stacking ā€” #sales #winning #teamwork #hustle
āœ•No details about the actual deal, customer, or process
Why the good version works

The good version gives you the full arc: the rejections, the opening, the strategy, and the lesson. You walk away understanding how the deal actually happened. Someone in sales could read this and apply the approach to their own pipeline.

See the full kill list ā†’

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