LinkedIn Post Example: Cold Outreach That Worked

Your network is your net worth! 💰 5 rules for better networking: 1. Always add value first 2. Be genuine 3. Follow up consistently 4. Don't sell on the first touch 5. Play the long game The best opportunities come from relationships, not job boards. Who's the most valuable connection you've made on LinkedIn? Tag them! 👇 #networking #career #relationships #linkedintips

Last March I sent a cold LinkedIn message to the VP of Product at a company I wanted to work with. She never responded. Two weeks later, she posted about a problem her team was having with user onboarding drop-off. I recognized the pattern from something we'd solved at my company. So I replied to the post with a three-paragraph comment explaining the specific approach we'd used, including the metrics before and after. She DM'd me that afternoon. Not to say thanks. To ask if I'd be open to consulting for her team for a month. That one-month engagement turned into a six-month contract worth $72K. The cold message didn't work because it was about me. The public comment worked because it was about her problem. Nobody wants to be networked with. Everyone wants their problem solved. I've sent 200+ cold messages on LinkedIn. The ones that worked were never the first touch. They were the response to something the other person cared about.