Sales

LinkedIn Post Example: Helping a Customer Win

A customer had a great outcome using your product. Here's how to tell that story without it sounding like a testimonial ad.

What most people post

Our customers are our heroes! 🙏 Just had an amazing call with one of our clients who shared their incredible results. Their business has been completely transformed! This is why we do what we do. Making an impact, one customer at a time. ❤️ Want results like these? DM me! 🚀 #customersuccess #saas #results #impact

What actually works

A customer called us in a panic last Wednesday. They'd accidentally deleted 6 months of campaign data from their dashboard right before a board meeting. We don't have an "undelete" button. Never built one. It wasn't on any roadmap. Our support lead, Marcus, got on the call and walked their marketing director through our API endpoints. Together they wrote a script that pulled the data from our event logs and reconstructed the reports in about 90 minutes. The board meeting went fine. The marketing director sent us a note afterward: "Marcus turned a catastrophe into a 90-minute delay. That's why we renewed." We're building the undelete button now. Sometimes the best product decisions come from the worst customer moments.

Kill list violations
✕Emojis (🙏 ❤️ 🚀) — emotional performance
✕Generic language — "Our customers are our heroes"
✕No specifics about the customer, the problem, or the result
✕Engagement bait — "DM me!"
✕Hashtag stacking — #customersuccess #saas #results #impact
Why the good version works

The good version tells a real story with a real person's name, a real problem, and a real resolution. You understand what the company values because you watched them demonstrate it under pressure. The product decision at the end shows how customer experiences shape the roadmap.

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