Marketing

LinkedIn Post Example: Sharing Campaign Results

Your campaign crushed it and you want to share the numbers. Here's how to do it without sounding like a press release from your own marketing team.

What most people post

šŸ“ˆ Incredible results from our latest campaign! šŸš€ Our team absolutely CRUSHED it this quarter: āœ… 500% increase in engagement āœ… 1M+ impressions āœ… Best-performing content EVER So proud of our world-class marketing team! This is what happens when you combine creativity with data-driven strategy. šŸ’Ŗ What's your biggest marketing win this quarter? šŸ‘‡ #marketing #digitalmarketing #growth #results

What actually works

We spent $4,200 on a LinkedIn ad campaign last month. It generated $340,000 in pipeline. Here's what we did differently: instead of promoting a gated whitepaper, we took the three best charts from it and posted them natively as carousel images. No gate. No landing page. Just the insight. Then we retargeted everyone who engaged with those posts with a direct booking link to a 15-minute call. No form. No nurture sequence. Just: "Want to talk about this?" 78 people booked calls. 23 became qualified opportunities. The average deal size in our pipeline is $14,800. The whitepaper behind the gate had been downloaded 12 times in three months. The same content ungated reached 40,000 people in three weeks. Sometimes your best content is trapped behind a form that nobody wants to fill out.

Kill list violations
āœ•Emojis (šŸ“ˆ šŸš€ āœ… šŸ’Ŗ šŸ‘‡) ā€” decorating empty metrics
āœ•Vanity metrics ā€” "500% increase in engagement" without context
āœ•Generic celebration ā€” "absolutely CRUSHED it"
āœ•Engagement bait ā€” "What's your biggest marketing win?"
āœ•Hashtag stacking ā€” #marketing #digitalmarketing #growth #results
Why the good version works

The good version gives you the exact spend, the exact results, and the exact tactic. A marketer reading this can take the same approach to their next campaign. The contrast between gated and ungated performance is the real insight.

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