LinkedIn Post Example: Product Launch

You're launching something new. Here's how to announce it without sounding like a press release with emojis.

What most people post

šŸŽ‰ Exciting news! I'm thrilled to announce the launch of our groundbreaking new product! After months of hard work, our incredible team has built something truly game-changing. This innovative solution will revolutionize how businesses approach customer engagement. Key features: āœ… AI-powered insights āœ… Seamless integration āœ… World-class support Can't wait for you to try it! Link in comments šŸ‘‡

What actually works

We've been building the same product for three years. Today we launched something different. Our analytics dashboard was built for data teams. But 80% of the people logging in every day were account managers who just needed to know: is this customer healthy or not? They didn't need 47 charts. They needed a single answer. So we built a one-screen view. Green, yellow, or red for every account. Click into red and you see the three signals driving the score. That's it. Beta users reduced their weekly account review time from 4 hours to 45 minutes. We didn't add features. We removed them. Sometimes the best product decision is giving people less.

āœ•Emojis (šŸŽ‰ āœ… šŸ‘‡) — press release decoration
āœ•"I'm thrilled to announce" — performative excitement
āœ•Corporate buzzwords — "groundbreaking," "game-changing," "revolutionize"
āœ•Checkbox listicle — "AI-powered insights, Seamless integration"
āœ•No specific details about what the product does or who it's for

The good version tells you the problem that led to the product, who it's actually for, and the specific result it produced. You understand the product because you understand the thinking behind it. It respects your time instead of trying to hype you.

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