LinkedIn Post Example: Sharing Industry Data

You have data or a perspective on an industry trend. Here's how to share it without writing something that sounds like every other thought leader on LinkedIn.

What most people post

AI is transforming every industry. Here's why you should care: → Companies using AI are 3x more productive → By 2030, AI will impact every job → The future belongs to those who adapt Are you ready for the AI revolution? The companies that embrace it now will dominate tomorrow. What's your take? 👇 #AI #artificialintelligence #futureofwork #innovation

What actually works

We sell to 340 mid-market companies. In January, I looked at which ones had adopted AI tools in their workflow over the past year. 112 had. 228 hadn't. The 112 that adopted AI tools had an average sales cycle 4 days shorter than the year before. But their close rates didn't change. And their average deal sizes actually dropped 8%. My theory: AI is making teams faster at doing things, but not better at choosing which things to do. The companies in our data that shortened their sales cycle did it by automating follow-ups and proposals. But the proposals were less customized, and prospects could tell. The three companies with the highest revenue growth in our portfolio use AI for research and prep, not for customer-facing output. They're spending more time per deal, not less. They're just spending it on the right things. AI is a leverage tool, not a replacement tool. The data shows the difference.

Arrow-pointed listicle — unsourced stats with no context
Generic motivational language — "The future belongs to those who adapt"
Engagement bait — "What's your take?"
Hashtag stacking — #AI #artificialintelligence #futureofwork #innovation
No original data, just recycled predictions

The good version shares proprietary data from the author's actual business. The insight is nuanced and counterintuitive: AI makes teams faster but not better. The three-company example at the end gives readers a framework for thinking about AI adoption in their own company.

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