Engineering

LinkedIn Post Example: Shipping a Feature

Your team shipped something you're proud of. Here's how to write about it without it reading like a sprint review.

What most people post

After months of hard work, we finally shipped our new search feature! šŸŽ‰ This was a true team effort. So proud of everyone who made it happen. Key highlights: ā€¢ Lightning fast results ā€¢ AI-powered relevance ā€¢ Beautiful new UI Can't wait to see what our users think! šŸš€ #product #engineering #ship #startup

What actually works

Our search was so bad that 34% of users who searched for something never clicked a result. They just left. We spent three months rebuilding it. The biggest change wasn't the algorithm. It was showing users what they actually searched for before and surfacing those previous results first. 68% of searches in our app are things the user has searched before. They're not discovering. They're navigating. Once we understood that, the entire UX changed. We stopped optimizing for relevance ranking and started optimizing for recognition speed. First week after launch: search-to-click rate went from 66% to 89%. Support tickets about "can't find my thing" dropped 71%. The hardest part wasn't building it. It was admitting that we'd been solving the wrong problem for two years.

Kill list violations
āœ•Emojis (šŸŽ‰ šŸš€) ā€” celebration filler
āœ•Generic praise ā€” "true team effort," "so proud"
āœ•Bullet-point listicle ā€” vague features with no substance
āœ•Hashtag stacking ā€” #product #engineering #ship #startup
āœ•No mention of the actual problem or real metrics
Why the good version works

The good version leads with the problem (34% of users leaving), explains the insight (users navigate, not discover), and shows the result. A PM or engineer at any company can apply this thinking to their own product.

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